Customer surveys are recorded in or near to real time and the results are analysed and presented in comparative form. This allows, for example, a brief overview of efficiency and customer satisfaction within a sales network.
From the values obtained, parameters are generated, which for example act as the basis for a bonus programme and/or triggers for an action plan.
If measures have to be taken, they are closely supported by a programme that involves a predetermined step-by-step routine, in order to eventually achieve the goal of complete customer satisfaction.
Depending on the allocation of priorities, different tangible indices can be obtained from the values available. |