Product CCA 2.0 – Client Comments Analyser
Positioning Free-text customer comments, but also the appropriate selection, classification and evaluation of generally published texts
Task To ask for free-text answers in surveys, as opposed to the clear method of yes/no answers or tick-box answers, a much more complex method of analysis. With CCA 2.0, free-text answers are
  • coded in accordance with any predetermined criteria
  • organised computably
  • recorded as a result that can be analysed
Aims To generate clear, usable reports from unstructured customer texts or media announcements
Function The CCA allows every survey to be configured individually. AD-Focus supplies the tool for this, but also offers the complete analysis of free texts in accordance with customer requirements.